Our Mission
For us everything starts with making a connection with our partners (notice how we’re not calling you “clients”?). Offcourse we’re all about helping you with your questions and problems, but most of all we’re in it together. We always try to bring accross knowledge so you have the tools necessary to continue without always having to fall back on external resources.
Our motto is “Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime”.
how did we get here?
Our Story
Let us first introduce ourselves before we dive into our professional history.
I’m Kim Verhaegen, a seasoned digital veteran of many wars but most of all a family man that loves to make time for family and friends. This is also at the core of everything I have done both personally and professionally.
Let me now take you back in time to show you where we learned the ropes of digital marketing.
Our journey begins back in 2008 where I took my first steps into digital marketing as affiliate publisher manager (and later account manager) at TradeDoubler Belgium. Affiliate marketing proved to be the ideal training ground to get myself familiar with all types of digital media such as Search Advertsing, Social Media Advertising, Email Partners and even the very beginning of programmatic media.
After 5 years I moved on for a short stay at IPG Mediabrands, but I soon realized my passion still was at the ad tech side. Joining IgnitionOne (now Zeta Global), I was a Key Account Manager for client such as Engie Electrabel and Fiat Automotive group responsible for rolling out both Marketing Automation accross 15 markets and setting up programmatic media campaigns for many other brands.
However, it was at FairEtail (later rebranded to Grava and since 2022 better known as FightClub) that I got the chance to take the lead over a multidisciplinary team. With a broad range of skills in fields such as Search Engine Advertising, Social Media, Programmatic Media, Analytics & Tracking, GDPR Consent and Retail Media, I had the pleasure of coaching the best of the best in the Benelux Digital Performance Marketing landscape. Besides my coaching and sparring role I was also an active member of the management team and go-to person when it came to multi-channel strategies from both a branding and awareness or pure performance point of view.
My latest achievements were the development a full GDPR Cookie Consent program where we combined both legal and technical skills into a unique offering that very few are able to match and guiding clients into the wonderfull world of retail media strategies.
